Choosing Your Platform
The first thing you need to decide before you start a blog is which blogging platform do you want to choose. The two covered in this post are Blogger (owned by Google) or WordPress.org (owned by You.)
Blogger vs. Self-Hosted WordPress.org
I. Pros of Blogger
A. It’s free. You go to www.blogger.com & create your account. You can start blogging immediately.
B. It can be very customizable design wise if you are wanting to blog on a free platform (as opposed to wordpress.com another free blogging platform.)
C. It gives you a space to start a blog, find out if this is really something you want to do, & really create a name for yourself without needing to spend any money.
II. Cons of Blogger
A. You don’t own your blog. You own your content, but beyond that you don’t own anything. It’s like renting a house. You are “renting” a piece of the internet from google. You own all your “possessions” inside the blog (ie your content) but you don’t own the actual house itself (ie your own piece of internet.)
B. Because you don’t own your blog, google could shut it down at any time of their choosing.
C. No Search Engine Optimization (SEO). This means no search engines are out there pulling your links or your content in search engines like google, yahoo, bing, etc. Ideally, you want people to do a search & type in some key words & you would like your blog to be pulled into their search results.
D. Bad commenting form. When you write a blog you want to connect with people. If you didn’t then you’d write it all in a journal. I have stories to share, I want people to read them, I want people to find it easy to stop by & have an open dialogue.
Blogger just doesn’t give you very many options to write back to everyone & connect with each person (even if it’s a simple “Thank you for stopping by” response.)
E. It’s not as professional. You will need a custom design to make your blog from appearing to be amateurish.
F. Customer service isn’t the best.